Why do I need Plum's Vitamin C Face Serum? Vitamin C (above 10% concentration) when applied on skin is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles, and provide a boost to the natural glow of your skin. This face serum is thoughtfully formulated for targeted efficacy, safety and all-round results. It contains Ethyl Ascorbic Acid (EAA, 15% active) – a water-soluble form of Vitamin C that penetrates skin quickly, and stays stable for longer without oxidizing. When we say 15%, we mean 15% - because we’ve added 17.5% of EAA, which contains 86% active Vitamin C by weight. In our consumer study we found - 83% users saw enhanced skin glow & 32% reduction in dark spots. This super-effective Vitamin C face serum is all skin type friendly and can be used in the day or night. *Self assessment study conducted on 41 subjects with varying skin types

• THE PERFECT CONCOCTION FOR GLOW BOOST: It is thoughtfully formulated for targeted efficacy, safety and all-round results. It contains 15% Ethyl Ascorbic Acid, a stable & quick absorbing Vitamin C. The blend of Japanese Mandarin & Kakadu Plum further boosts the performance of Vitamin C and helps in collagen production and fighting sun damage, respectively. Plus lots more good science from the goodness labs-Ethoxydiglycol & Propanediol for boosting penetration of Vitamin C into skin, Betaine for hydration and Rose Extracts for soothing skin.
• No artificial colours, fragrances or essential oils added! 100% vegan, paraben-free, phthalate-free as always
• REAL PEOPLE, REAL RESULTS: "plum previews" consumer panel reported - 83% users saw enhanced skin glow* in just 2 weeks and 30% reduction in dark spots* in just 2 weeks
• HOW TO USE: Start with a cleansed face, take a few drops and pat serum onto the face. Make sure to follow up with SPF in the day, and moisturizer at night. IMPORTANT: Vitamin C
• MADE WITH LOVE: FDA Approved Mineral Oil Free SLS Free Cruelty-Free Paraben Free For Oily & Acne-Prone Skin Types For Men & Women Use in All Seasons