Picture of Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Picture of Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Category: Books
SKU: MST04145
Seller: Manuscript
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About Book :
This book is a lot of fun . Haig wants to educate as well as to entertain, and at this he succeeds. . Anyone with a professional interest or involvement in brand management should read this book."" -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing





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