Picture of Brand Royalty : How the World's top 100 Brands Thrive -Paperback
Picture of Brand Royalty : How the World's top 100 Brands Thrive -Paperback

Brand Royalty : How the World's top 100 Brands Thrive -Paperback

Category: Books
SKU: MST03743
Seller: Manuscript
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About Book:

Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, "the performance brand," and Coca-Cola, "the ultimate brand" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners.






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