HELLO SHINE, HELLO PURPLE: Introducing Colgate Visible White Purple Toothpaste, Colgate's first Purple Toothpaste for teeth whitening!

THE UNIQUE POWER OF PURPLE BRIGHTENERS: Instantly colour-corrects yellow tones to give you whiter teeth from the first use. Goodbye yellow teeth!

REMOVES SURFACE STAINS: This teeth whitening toothpaste is infused with micropolishing crystals that help in gently removing surface stains for a shine that lasts

MULTI-BENEFIT TOOTHPASTE: Visible White Purple Toothpaste also helps fight cavities and removes plaque build-up. Its sparkling minty flavour gives you fresher breath with a white smile!

SAFE FOR DAILY USE: Enamel safe teeth whitening toothpaste