The days of steak dinners, generic email blasts, and smooth talking are rapidly fading. Businesses are relying on data to power their decisions, be more efficient, and grow faster. Salespeople are too.

Personalization, automation, and smart management are just some of the ways that sales teams are saving time, improving conversion rates, and closing more deals. We interviewed leaders in B2B SaaS sales at companies like HubSpot, Salesloft, and OpenView to get practical advice on how to be a data-driven salesperson.

In Data-Driven Sales, you’ll get insight on a number of areas, including:

Chapter 1 — How to price your SaaS product

Chapter 2 — Using data for inbound lead qualification

Chapter 3 — The basics of scaling outbound sales

Chapter 4 — How to increase outbound email conversion

Chapter 5 — The art & science of predictive sales forecasting

Chapter 6 — Finding buying triggers

Chapter 7 — Optimizing sales compensation

Chapter 8 — How to create a repeatable sales process

Chapter 9 — Measure, motivate, and improve your sales team’s performance

Chapter 10 — The formula to scoring & hiring great sales reps

Regardless of how technical you are, you can use data to make an impact in your day-to-day. Use these tips from Data-Driven Sales to become a modern salesperson, enhancing the way you see your product, leads, and team.

Here’s what one of our readers had to say about Data-Driven Sales:

“Every chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn't.”