Essentials of Entrepreneurship (ECO):

This book contains updated and sound advice on how to manage a small business and how to get a small business by being an entrepreneur. It aims to enable students to master the most essential and critical issues involved in starting and managing a successful new business venture. 

• by Thomas W. Zimmerer, Norman M. Scarborough
• Publisher: Pearson
• ISBN: 978-0132294386
• 5th Edition
• Page: 744
• Newspaper (Paperback)