Synopsis:

No one gives a damn about your brand. At least, right now, they probably don't. But it doesn't have to be this way. You can change how people feel about you and your brand , and this book shows you how.

If you're confused why your competitors get all the attention and grow like crazy or frustrated why some brands effortlessly attract a devoted following while you watch from the sidelines… this book reveals what they're doing right .

Jody Raynsford, accidental cult leader and brand expert, pulls back the curtain on how to transform the relationship with your audience from thinking of you as a meh brand to an oh-my-god-I-love-this-please-take-all-my-money brand.

How To Start A Cult shows But on one you have to be brave, bold and different . This approach isn’t for vanilla, forgettable brands that don’t stand for anything and don’t want to change.

If you really believe in what you do, deliver a great product and are one of the good guys, things are about to blow up for you… Simply brilliant

'This is absolutely spot on and brilliant. All of the best advice about starting g a small business with a cult following. I’ve tried about half of these things already and they absolutely are effective.' Scott W. Kummer

A must-read for entrepreneurs

' How To Start A Cult is a book all about bringing together a truly invested tribe in your business. Building a business is all about having a tribe of people who are invested in your mission and your message - this book is the guide to show you how. It’s better to have a smaller crowd of invested followers than a large crowd of ambivalent followers.' Emma Holmes

Humorous and moves along at a cracking page

'What's not to like about a book with a Mandalorian reference? Important points are emphatically made while the reader is not treated as an idiot. Well worth the read for anyone trying to mobilise groups of people in an increasingly noisy world." Fred Copesake

Get ready to consider doing things very differently with your brand

'Not only witty and insightful, this book truly presents concepts that will make you think about how differentiator value for your brand vastly outweighs the perceived risk of being absolutely deranged. As it says in the book, there aren’t many subtleties here, and the author pulls absolutely no punches. Yet, How To Start A Cult is readable, totally engaging, with great practical examples throughout. Loved it. Buy it." Imogen Gold

When it comes to business, we really could learn a whole lot from cults

'When a book is titled How to Start a Cult then you'd definitely think that you're in for a concerning (or, at the very least, outlandish) read. Yet, the only thing concerning about this book is just how engaging it is from page one. Bold, well-composed, and a little bit cheeky in places (okay...maybe a lot), Jody Raynsford manages to effectively propose what sounds like an initially impossible idea.' The Kind Peach

Jody Raynsford is co-founder of Bad Boy Running, a cult brand with fans so loyal they've literally tattooed themselves with the slogan. For his proper job, he helps brands of all sizes go from forgettable to ones that attract the best talent, get the most attention and whom customers love to buy from.