Johnson’s Baby Cream Intensive 24-hour moisture to protect from dryness. We understand baby’s delicate skin needs extra moisture to protect it from dryness, so it stays baby soft always. That’s why use Johnson’s baby cream which nourishes and hydrates up to 24 hours and helps keep Baby skin soft and gentle all day long. Its fast-absorbing formula contains rich emollients that help moisturize and preserve baby skin’s natural softness to protect your baby from chapped knees, rubbed elbows and tender noses.