"2 out of 3 babies have dry skin. Baby skin is 3 times thinner than adult skin and hence loses moisture very fast. 

• Combination of natural milk extract and vitamins
• Helps complete skin nourishment
• No irritation to baby's delicate skin
• 100% clinically proven mild and gentle
• Allergy tested; Dermatologist tested
• Every Johnson’s product passes a 5 level safety assurance process

How to Use: 
• Use JOHNSON'S® baby lotion after your baby's bath, or anytime your baby has dry skin.
• Apply lotion over entire body and enjoy skin that's protected, healthy feeling, and baby soft."