Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing—the fundamentals of our economic system and what they have to do with the stock market—aren’t taught in school. At a time when individuals have to make important decisions about saving for college and 401(k) retirement funds, this failure to provide a basic education in investing can have tragic consequences.

For those who know what to look for, investment opportunities are everywhere. The average high school student is familiar with Nike, Reebok, McDonald’s, the Gap, and The Body Shop. Nearly every teenager in America drinks Coke or Pepsi, but only a very few own shares in either company or even understand how to buy them. Every student studies American history, but few realize that our country was settled by European colonists financed by public companies in England and Holland—and the basic principles behind public companies haven’t changed in more than three hundred years.

● Language ‏ : English

● ISBN: 978-0684811635

● Author: Peter Lynch

● Page Quality: Printed on 80 GSM Premium Quality Paper

● Page Color: Creamy Color Pages for Easy Reading

● Book Cover: Paperback

● Genres: Business

● Publisher : Advanced Reading Copy edition (January 25, 1996)

● NB: Cover may change due to edition