Shah Fragrances Gugal Premium Dhoop Sticks (New Edition)  Shah Fragrances Gugal Premium Dhoop Sticks (New Edition). However, based on information about other "new edition" dhoop sticks from Shah Fragrances, the product is likely a new version of their existing gugal (guggul) dhoop, which is a traditional herbal incense. 

About the gugal fragrance

Shah Fragrances offers gugal-scented products in various forms, including cup dhoop and zipper-packed incense sticks. The gugal fragrance is typically made from natural resins and incense powders to create a purifying aroma.