From the Inside Flap

Why you should be a better storyteller Have you ever lost control of your audience before you could get your point across? Or had someone steer you in an unexpected direction or ask an unanticipated question that threw you off track? Or started talking, only to realize you were lacking credibility in the eyes of those listening? Or finished giving a presentation and wondered whether you had changed minds or if anyone would take action based on the information you shared? Being a better storyteller or a better presenter doesn't keep these challenges from arising, but it can drastically reduce their frequency. You likely spend a ton of time on activities that happen behind the scenes, doing your work. Yet the communication of your project is typically the only part that others see. This is where all of your efforts succeed or fail. There is a tremendous amount of value to be obtained from work you are already doing that simply isn't being communicated as effectively as it could be.